Decentralised Finance

Project Overview

Sense Finance is a decentralized finance (DeFi) platform that empowers users by allowing them to tokenize future yields from various DeFi assets, thereby enabling advanced yield management and trading strategies. The platform's core innovation lies in its ability to break down interest-bearing assets into principal and yield tokens, offering users unparalleled control and customization over their financial assets. The platform aims to cater to both novice and expert users, providing a flexible and inclusive financial ecosystem.

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Role and Responsibilities

As the lead product designer for Sense Finance from June 2021 to September 2023, Saara Vällik played a pivotal role in shaping the user experience and service design of this innovative Web3 DeFi application. Her responsibilities encompassed the entire design process, from concept development to final launch, ensuring the platform's alignment with user needs and business objectives.

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Design Process and Approach

Saara's design process was deeply rooted in user-centric principles, utilizing extensive user research, ideation workshops, and continuous testing to validate and refine design concepts. Key elements of her approach included:

Service Blueprints and Customer Journey Mapping: Saara developed detailed service blueprints and journey maps to identify critical touchpoints and optimize the overall user experience. These tools were instrumental in ensuring a cohesive and seamless interaction across all digital touchpoints within the Sense Finance platform.

Inclusive and Adaptive Design: Recognizing the diverse user base, Saara designed the platform to cater to both novice and expert users. She introduced a feature that allows users to switch between "novice" and "expert" modes, tailoring the user interface to different levels of familiarity with DeFi systems. This adaptive design approach ensured that all users could navigate the platform with ease, enhancing overall user satisfaction.

Cross-functional Collaboration: Saara facilitated numerous workshops with stakeholders, designers, and developers to co-create solutions that aligned with user needs and the platform's strategic goals. Her collaborative approach ensured that the final product was both technically feasible and aligned with Sense Finance's vision.

Continuous Improvement: Throughout the project, Saara implemented feedback loops to monitor service performance and iterate on designs. This ongoing refinement process allowed the platform to evolve in response to user feedback and market trends, ensuring its continued relevance and effectiveness.

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Impact and Results

The successful launch of the Sense Finance platform resulted in the engagement of approximately 200,000 active users, who now benefit from its innovative and secure decentralized financial services. Saara's design work not only enhanced user engagement and satisfaction but also played a crucial role in conveying Sense Finance's vision through an intuitive and visually compelling web application.

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Conclusion

Saara Vällik's work on Sense Finance is a testament to her expertise in designing complex service systems that are both user-friendly and strategically aligned with business objectives. Her ability to create inclusive, adaptive, and visually appealing designs has significantly contributed to the success of the Sense Finance platform, making it a standout case in her portfolio.

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